MOUSADOABI , Mitra; HEYDARI, Seyyed Abbas; NEMATIZADEH , Sina. Identifying the Dimensions and Components of Enhancing Brand Equity in the Food Industry through a Sensory Marketing Mix and BETTER Strategy Approach. Future of Work and Digital Management Journal, [S. l.], v. 3, n. 1, p. 1–12, 2025. Disponível em: https://journalfwdmj.com/index.php/fwdmj/article/view/120.. Acesso em: 30 sep. 2025.