Future of Work and Digital Management Journal 3092-720X In Press 2026 09 01 Application of Attride-Stirling Thematic Analysis in Exploring the Indicators of a Competitive-Oriented Strategic Human Capital Management Model for Human Capital Development at Iran Khodro Application of Attride-Stirling Thematic Analysis in Exploring the Indicators of a Competitive-Oriented Strategic Human Capital Management Model for Human Capital Development at Iran Khodro 1 16 EN Journal Article 2026 06 01 <p>The purpose of this study was to analyze and explain the indicators of a strategic human capital management model with a competitive approach, aimed at developing human capital at Iran Khodro Company. This is an applied study with a qualitative research design. The study population consisted of 18 managers and experts from Iran Khodro, selected through purposive sampling. Data were collected using open-ended questionnaires and analyzed through the thematic analysis method. The analytical process followed the six stages of familiarization with data, generating initial codes, searching for themes, reviewing themes, defining and naming themes, and producing the report. To ensure the quality and validity of the analysis, the Holsti coefficient, Pi-Scott index, Cohen’s kappa, and Krippendorff’s alpha were calculated, all of which confirmed an acceptable and high level of agreement and reliability. The findings revealed that from 104 initial codes, 19 basic themes were extracted and organized into 5 organizing themes: “Human Resources Infrastructure,” “Capability Enhancement and Motivation,” “Leadership and Succession Development,” “Organizational Agility and Performance,” and “Transformation-Oriented Organizational Alignment.” Finally, a global theme was identified as “Strategic Human Capital Management Model with a Competitive Approach for Human Capital Development at Iran Khodro Company.” The results indicate that employer branding, career roadmaps, organizational culture building, human diversity management, skill development, organizational learning, performance-based compensation, human resources intelligence, transformational leadership, succession planning, strategic performance management, human resources agility, and the utilization of HRIS and data analytics are the most critical components of this model. Based on these findings, the implementation of this model can lead to talent attraction and retention, increased productivity, improved performance, reduced turnover of specialized human capital, and the strengthening of a sustainable competitive advantage at Iran Khodro Company.</p> https://journalfwdmj.com/index.php/fwdmj/article/download/266/333