The Impact of Social Capital and Innovative Activities on Business Performance with the Mediating Role of Intellectual Capital in Women’s Health-Oriented Businesses
Keywords:
Social capital, Innovative activities, Intellectual capital, Business performanceAbstract
The present study aimed to determine the effect of social capital and innovative activities on the performance of women’s health-oriented businesses, with the mediating role of intellectual capital. From the perspective of its objective, the study is classified as applied research, while methodologically it is a survey and, in terms of nature, descriptive research. After formulating the research objectives and questions, a questionnaire consisting of 20 items was prepared and distributed among the statistical population. In designing the questionnaire items, measures were adopted that not only covered the theoretical foundations of the study but were also aligned with the general context governing the subject under investigation. To assess the validity of the questionnaire, construct validity was examined through confirmatory factor analysis, which yielded highly satisfactory results. Cronbach’s alpha coefficient was used to calculate reliability, and the questionnaire reliability was also evaluated as highly satisfactory. The statistical population consisted of 135 employees of Naana Health Solutions Company in Tehran. Based on the Morgan–Krejcie table, a sample size of 100 participants was selected. Given the availability of employees’ names, simple random sampling was employed. To analyze the collected data and determine the relationships among the variables, structural equation modeling and path analysis techniques were used. Data analysis was performed using SPSS 26 and Smart PLS 3 statistical software. The results of the hypothesis testing indicated that: social capital has a significant and positive effect on innovative activities; social capital has a significant and positive effect on intellectual capital; social capital has a significant and positive effect on the performance of women’s health-oriented businesses; innovative activities have a significant and positive effect on intellectual capital; intellectual capital has a significant and positive effect on the performance of women’s health-oriented businesses; innovative activities have a significant and positive effect on the performance of women’s health-oriented businesses; social capital has a significant and positive effect on the performance of women’s health-oriented businesses through the mediating role of intellectual capital; social capital has a significant and positive effect on the performance of women’s health-oriented businesses through the mediating role of innovative activities; and innovative activities have a significant and positive effect on the performance of women’s health-oriented businesses through the mediating role of intellectual capital.
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Copyright (c) 2025 Reza Amiri, Hedieh Divsalar (Author)
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