Identification and Prioritization of Factors Influencing AI- and Blockchain-Based Business Innovation in Golgohar Sirjan Iron Ore Company
Keywords:
Business Innovation, Artificial Intelligence, Blockchain Technology, Golgohar Sirjan Iron Ore Company, Fuzzy DEMATELAbstract
The purpose of this study was to identify and prioritize the factors influencing business innovation based on Artificial Intelligence (AI) and Blockchain Technology in Golgohar Sirjan Iron Ore Company. In terms of purpose, the study was applied research, and in terms of methodology, it employed an exploratory mixed-methods design. In the qualitative phase, data were collected through library research and semi-structured interviews with experts and specialists in relevant fields, leading to the extraction of the study’s main components. Based on the findings of this phase, a researcher-developed questionnaire was designed for the quantitative phase and distributed among 384 employees of Golgohar Sirjan Iron Ore Company. Construct validity was assessed using factor analysis, as well as convergent and discriminant validity measures. The reliability of the instrument was confirmed through Cronbach’s alpha, composite reliability, and the Rho coefficient. The results indicated that Cronbach’s alpha values for all constructs exceeded 0.70, while the Average Variance Extracted (AVE) values for all variables were greater than 0.50. Data analysis was conducted using Structural Equation Modeling (SEM) through SPSS and SmartPLS software packages. In addition, the Fuzzy DEMATEL method was employed to prioritize the identified factors. The prioritization results revealed that several indicators related to the diversity of innovation resources, legal requirements and support mechanisms, risk assessment, intelligent managerial dashboards, and legal adaptability were among the most influential factors affecting the development of AI- and blockchain-based business innovation in Golgohar Sirjan Iron Ore Company. Overall, the findings demonstrate that the successful development of AI- and blockchain-driven business innovation in Golgohar Sirjan requires simultaneous attention to causal, contextual, intervening, strategic, and consequential factors. Such an approach can enhance decision-making processes, increase organizational agility, improve productivity, and strengthen the company’s competitive advantage.
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Copyright (c) 2024 Amir Hossein Jafariniaparizi, Tahmoures Sohrabi, Ahmad Reza Kasraei (Author)
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