Modeling the Transformation in University Mission and Entrepreneurial Culture on Entrepreneurial Orientation with the Mediating Role of Entrepreneurial Education (Case Study: Islamic Azad University, Region 2)
Keywords:
Entrepreneurial education , Entrepreneurial culture, Entrepreneurial orientation, University missionAbstract
This study was conducted with the aim of modeling the impact of the transformation in the university mission and entrepreneurial culture on entrepreneurial orientation, with the mediating role of entrepreneurial education (Case Study: Islamic Azad University, Region 2). From the perspective of purpose, this research is applied, and methodologically, it is descriptive-correlational, specifically under the category of structural equation modeling. The statistical population included all faculty members of Islamic Azad University (Region 2), totaling 1,200 individuals. Out of this population, 280 individuals were selected as the research sample through stratified random sampling. A researcher-made questionnaire was used to collect the data. The reliability of the questionnaire components, calculated using Cronbach’s alpha, was 0.75 for entrepreneurial education, 0.82 for entrepreneurial culture, 0.74 for university mission, and 0.84 for entrepreneurial orientation. To validate the proposed model, the structural equation modeling technique with the maximum likelihood estimation method was applied. The results indicated that the structural model of the research fit well with the empirical data. Entrepreneurial culture had a direct effect on entrepreneurial education (β = 0.507) and entrepreneurial orientation (β = 0.333) (p < .05). The direct effect of the university mission on entrepreneurial education (β = 0.415) and entrepreneurial orientation (β = 0.188) was also statistically significant (p < .05). Furthermore, entrepreneurial education had a direct effect on entrepreneurial orientation (β = 0.413). The indirect effect of entrepreneurial culture on entrepreneurial orientation through the mediating variable of entrepreneurial education was statistically significant (β = 0.209). However, the indirect effect of the university mission on entrepreneurial orientation through the mediating variable of entrepreneurial education was not statistically significant (β = 0.171). Therefore, policymakers and planners at Islamic Azad University and other educational institutions can utilize the findings of this study to formulate strategies and solutions aimed at enhancing entrepreneurial activities among faculty members.
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